It’s grown from a modest fundraiser to a province-wide phenomenon. Each year, thousands of Albertans band together to raise money and awareness for the Stollery and Alberta Children’s Hospitals. Last year through the hard work of our associates and the generosity of our customers, ATB Financial raised $554,384.
During the campaign, ATB’s branches, agencies and corporate offices generate funds by asking customers to donate a Toonie for a chance to win a custom-made teddy bear. Creative fundraising events – from Rocky Mountain House’s casino night to High Level’s 15 k walk-a-thon to a province-wide men’s leg waxing challenge – also add to our fundraising totals.
This year, our Teddy for a Toonie campaign goal is to reach $600,000. Money raised will go to the Stollery Children’s Hospital pediatric emergency room expansion and the Alberta Children’s Hospital’s Blood and Marrow Transplantation Centre.
Why do we do it? Our 2010 campaign kids featured here provide all the inspiration we need.
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