Strong communities provide our neighbours with a great place to live, work and play. Since 1938, we have built our business on trust, integrity and open dialogue. Our 163 branches and 133 agencies are located throughout Alberta and are an integral part of the community. Combined with that community focus, ATB has both a mandate and a responsibility to make a positive contribution to Alberta as a whole.
To ensure our support has the greatest impact possible, our community efforts are focused in three areas:
- Health and Well-being
- Community and Social Development
- Children and Youth
Health and Well-being
ATB Financial contributes to one major community health campaign. Since 2000, our Teddie for Toonie Campaign has raised more than $2.45 million for the Stollery Children’s Hospital in Edmonton and the Alberta Children’s Hospital in Calgary.
Donations to health and wellbeing programs and services that directly benefit families in ATB communities will be considered. (Projects approved in this category include: family health and well-being, mental health, and family support.)
Community and Social Development
ATB Financial supports projects that benefit the entire community, such as libraries, community centres, sport facilities, and minor sports team. (Projects approved in this category include: local rodeos, minor hockey teams, Habitat for Humanity, Christmas Bureau and the United Way campaign.)
Children and Youth
ATB Financial supports neighbourhood efforts to enhance the lives of its children and youth. (Projects approved in this category include: Junior Achievement, literacy programs, 4H Clubs, bursaries and scholarships)
Corporate Giving - Donation and Sponsorship Eligibility Criteria and Guidelines
ATB Financial welcomes the opportunity to work with organizations that meet all of the following criteria:
- Organizations and projects must benefit Albertans, using funds donated by ATB in Alberta.
- Funds must support at least one of our charitable giving focuses (Health and Well-being, Community and Social Development and Children and Youth.
- Organizations must be located where ATB has a business presence.
- Organizations and projects must demonstrate compliance with relevant laws and regulations, fair and ethical treatment of employees and customers.
- The program or project benefits must benefit a wide cross section of the population.
- Programs or projects must be cost-effective and offer donor recognition.
- Perceived need must be compelling and not duplicate existing services or facilities.
- Requests can be financial, product or inkind contributions.
ATB does not provide support for:
- Individuals or individual pursuits (applies to donations only)
- Film, video, television and book productions
- Mass mailings or solicitations
- Operating costs
- Private Schools
- Private clubs funded through membership fees
- Religious Organizations (except where they represent nondenominational community and social support services)
- Professional solicitors
- Student or Alumni Associations
- Travel, accommodations, meal expenses, field trips, tours.
- Individual applicants, or stand-alone research; advocacy groups or lobbying organizations.
- Organizations located outside of Alberta, or organizations whose primary activities are carried on outside Alberta.