Corporate Giving – Donation and Sponsorship Application Requirements

Donation/sponsorship requests must be submitted in writing at least three months in advance where the request has a corporate or provincial focus.

Applicants should include the following information in their proposal:

  • Brief history of organization, with a clear description of its purpose, uniqueness, and who benefits from it; geographical area it operates.
  • A brief history of event or initiative.
  • A clear description of how the event/program fits within one of ATB’s giving focuses.
  • Amount of funding requested.
  • Must explain the allocation of funds.
  • List all funding sources.
  • List of all confirmed sponsors.
  • Names of officers and members of the governing board and their occupations or business affiliations.
  • Plans for donor recognition.
  • Demonstrate they are financially well managed.
  • List charitable components of the event of project.

Include the following additional information in your proposal for sponsorship requests:

  • Impact the project/event will have on the community.
  • Identify three measurable indicators to show the project has been successful. Please be specific.
  • Identify how the event links to one (or all) of ATB’s three strategic priorities. Please be specific.
    • Making ATB the best place to work
    • Providing world-class solutions for all of our customers.
    • Maintaining an effective, financially sound organization.
  • Please describe any charitable components to the event/program.
  • Explain how ATB will be profiled pre-event and during the event:
    • Signage
    • onsite promotion
    • media campaign
  • Explain any charitable elements being developed for the event. Are there opportunities for ATB Financial to partner with the charity/event?
  • Identify opportunities for ATB Financial to host clients and prospects.
  • Identify any opportunities for ATB Financial associates to participate in the program –volunteerism, ticket discount programs, parades, etc.

Donation/Sponsorship Application Process

ATB encourages and supports activities and initiatives that contribute to the well-being of Albertans, in communities where ATB is located.

  • All donation and sponsorship requests must adhere to the new funding corporate giving eligibility criteria.
  • All requests for donations and sponsorships must be made in writing and include information outlined in the corporate giving eligibility criteria and guidelines.
  • Funds must support one of the ATB charitable giving focuses: Health and Well-being; Community and Social Development; and Children and Youth.
  • Organizations must be located where ATB has a business presence.
  • Donation and sponsorship requests with a local focus should be sent to the Branch Manager for review and consideration.
  • Donation requests with a corporate or provincial focus should be sent to ATB Communications and Corporate Responsibility Branch to the attention of the Director of Community Leadership. 16th Floor ATB Place 9888 Jasper Avenue, Edmonton, AB, T5J 1P1 or Fax 780-422-4178
  • Sponsorship requests with a corporate or provincial focus should be sent to the Senior Manager of Community Investment, 15th Floor, ATB Place 9888 Jasper Avenue, Edmonton, AB, T5J 1P1 or Fax: (780) 408-7373.

Donation/Sponsorship Approval

ATB provides approval in writing up to three months in advance of the event or program where the request has a corporate or provincial focus. While all requests will be responded to, please note that due to large number of requests for donations and sponsorships we receive, ATB must limit its support those requests that are consistent with the organizations corporate giving focus.

We thank all organizations for their proposals. If you have any questions, or would like to submit a proposal please email corporategiving@atb.com