Our CEO gives you the bottom line.
February 22, 2017, was Pink Shirt Day.
ATB invited our team members, customers, and all Albertans to lead the charge against bullying by wearing pink.
Pink Shirt Day began as a small but powerful act in Nova Scotia when, after seeing a classmate bullied for wearing a pink shirt, a group of students decided to wear pink to take a stand against bullying. Today, it is a show of support for anti-bullying initiatives around the world, raising awareness about bullying and the tactics each of us can use to stop it.
Watch our one-size-fits-all advice from some Albertans who care:
And check our photo gallery of ATB team members across Alberta wearing pink to lead the charge against bullying.